Ethical Personal Branding for Therapists: How to Get Started, Show Up Wisely & Maintain Boundaries in Digital Spaces

This pre-recorded workshop provides a comprehensive and practical framework for navigating boundaries in digital and public-facing spaces as a licensed mental health professional. As therapists increasingly appear on social media, podcasts, and other online platforms, new ethical dilemmas emerge around visibility, self-disclosure, confidentiality, scope of practice, and how clinicians represent themselves professionally.

Grounded in ASWB, NBCC, APA, and NYSED standards, this course helps clinicians understand how to ethically share educational content, maintain clear role boundaries, protect client confidentiality, and make thoughtful decisions regarding personal branding. Participants will explore the distinctions between ethical self-disclosure, boundary-aligned digital presence, and boundary-violating content. The workshop emphasizes risk-mitigation strategies, trauma-informed considerations, values-driven professional identity, and practical tools such as SOPs, disclaimers, and scripts for navigating online engagement.

Through applied examples, case analysis, and interactive reflection, attendees will leave with concrete strategies to show up ethically and confidently in digital spaces while safeguarding clinical boundaries. Meets NYSED 3-CEU Boundaries Requirements for Social Workers and Psychologists. 

*This self-study webinar is available for $55 as a standalone purchase. If you'd like access to even more learning opportunities, you can also join AFFIRM Academy for just $29 per month. Membership includes this webinar plus our full library of self-study courses, monthly live workshops, and CE-eligible podcast episodes—giving you flexible, ongoing access to high-quality continuing education all in one place.

CONTINUING EDUCATION CREDIT INFORMATION:

3 contact hours for NYSED Licensed Social Workers and Psychologists (NYSED)

NYSED: AFFIRM Mental Health, LLC is recognized by the New York State Education Department's State Board for Psychology as an approved provider of continuing education for licensed psychologists #PSY-0196 and State Board for Social Work as an approved provider of continuing education for licensed social workers #SW-0695.

2.50 Continuing Education Credits (NBCC)

NBCC: AFFIRM Mental Health LLC has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 7580. Programs that do not qualify for NBCC credit are clearly identified. AFFIRM Mental Health LLC is solely responsible for all aspects of the programs.

2.75 Continuing Education Credits (ASWB)

ASWB: AFFIRM Mental Health, LLC, provider #1929, is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Regulatory boards are the final authority on courses accepted for continuing education credit. ACE provider approval period: July 18, 2025-July 18, 2028. Social workers completing this course receive 2.75 ethical continuing education credits.